Unlike selling a regular Edmonton home, luxury homes pose some unique challenges. Not only do they appeal to a narrower pool of buyers, but they also tend to be highly specialized when it comes to size, design and décor. As the Edmonton real estate market behaves differently for these high-end properties, everything from pricing  to marketing strategies must be carefully evaluated.

If you’re considering putting your luxury home on the Edmonton market, here are a few must-follow tips:

Work With a REALTOR® Who Understands the Luxury Market 

When selling your luxury home, we recommend partnering with an Edmonton REALTOR® with experience. As luxury homes tend to occupy a niche section of the market, it’s essential to choose an agent who…

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On the surface, selling your own home may seem like a great way to save time, money and stress. After all, For Sale By Owner Homes (FSBO) allow you to cut the commission and list your home on your terms, right?

The truth is, opting to sell your home on your own can and will cost you more than you bargained for. If you’ve been thinking about flying solo when it comes time to put your home on the Edmonton market, here are 11 reasons to reconsider:

1. Some REALTORS® May Not Show a FSBO Home 

Some real estate agents actually go out of their way to avoid FSBO homes – unless specifically requested by the buyer. This is because REALTORS® are more inclined to shy away from transactions without another trained and licensed agent on the other end.…

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While downsizing may be the right choice, it’s not always an easy one. After all, you’ve spent a good many years in your current home, and it can be difficult to leave so many fond memories (and possibly possessions) behind. If that weren’t enough, you must also begin the search for a new home better suited to your lifestyle while attempting to sell your existing property at the same time.

The good news is you don’t have to do it all on your own.

Here are eight reasons to work with a REALTOR® when downsizing your home:

1. They’ll Be Your Rock

A good REALTOR® understands a home is much more than four walls and a roof – and parting ways with something that has played such a significant role in your life to date can be nothing short of…

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While Spring and Summer are generally thought of as “busy season,” for the Edmonton real estate market, fall comes with its own set of advantages. With families returning from their summer vacations, children heading back to school and the holidays still months away, the average Edmonton home buyer has more time to focus on their new home dreams – making fall a great time to sell your home!

Other key reasons to sell your home in the fall:

1. Less Competition Among Home Sellers: A slower market means fewer home sellers and less inventory to compete with.

2. Buyers Are More Motivated: With reduced inventory comes a reduced ability to be choosy/picky over homes currently available on the market.

3. Enhanced Curb Appeal: Fall colours and…

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While there are many ways to improve your home’s asking price, your property’s location often has the most impact on overall value. Here are 14 neighbourhood features that can drastically improve the value of your Edmonton home.

1. Local Schools 

For busy parents, having a school located right in the community is a huge bonus as it prevents them from worrying about bus routes or having to shuttle their children back and forth. Even if you don’t have school-aged children, choosing a home within a reputable school district will increase your home value significantly.

If you’re considering buying a new home, we recommend asking your Edmonton REALTOR® if there are any public schools serving the community. You can also research a local school’s…

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Are you thinking about selling your Edmonton home, or are you simply curious about how much your property is worth under current market conditions? Here are five key reasons to get an expert Edmonton home evaluation.

Property Evaluations Defined 

A home evaluation (sometimes referred to as a market evaluation or property valuation) is the process by which a qualified Edmonton REALTOR® assesses the current market value of your home. Based on several factors (which we discuss in further detail below), the evaluation estimates how much your home is truly worth within a 30–90-day period. In other words, right now.

A home evaluation is different (and generally more accurate) than your home’s “assessed value,” which doesn’t necessarily indicate how…

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Overpricing is the number one reason why homes don’t sell, period. 

That’s why, if you hope to sell your home quickly AND for top dollar, it’s absolutely crucial you price your home correctly from the start. Or, at the very least, be able to identify when you’ve overpriced your home and fix this mistake immediately.

Otherwise, you risk losing buyer interest, sitting on the market, and selling for much less than your home is actually worth.

Could your home be priced too high? Here are seven key ways to tell:

1. You Chose Your REALTOR® Based on (the Highest) Valuation

We understand you want to get the most money possible for the property you’ve known and loved for so many years. And a good REALTOR® knows this.

However, they also…

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Pricing your home correctly is the single most crucial step you can take as a home seller.

Underprice your property, and you risk undercutting your home’s true value. Overprice it (which is most often the case), and you’re likely to scare away home buyers – leading to extended days on market and potentially thousands of dollars lost.

Here are the top four reasons why it’s critically important to price your home correctly, right from the start:

Reason 1 = The First Two Weeks Are Vital

The first few weeks on market are the most important as this is when your home will receive the most home showings and inquiries. However, many sellers are tempted to price their homes on the higher end as a means of “testing things out,” believing they can…

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Whether you’re looking to sell fast and for top dollar or find the perfect home on time and under budget, partnering with a REALTOR® will help you get the most out of your next real estate transaction. But, with so many expert agents to choose from in and around the Edmonton area, how do you choose the right REALTOR® for your unique wants and needs?

Here are a few tips:

Maximum Exposure 

For home sellers in particular, it's important to choose an agent with a “maximum exposure” guarantee. In other words, their approach to marketing and advertising your home is one that ensures your property will be seen anywhere and everywhere, 24/7. As a buyer, you’ll benefit from having immediate access to hot new listings as they crop up on the market. 

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If you’re stuck deciding whether to sell or stay, you’re not alone. Many people find themselves reluctant to give up the home they’ve loved and appreciated for so many years, even if it no longer meets their needs. For this reason, homeowners may opt to renovate, in an attempt to get their current property to better suit their lifestyle. 

But are renovations really worth the cost and effort? Here are a few things to consider:

Renovation vs. Down Payment Costs 

According to the experts, most Canadians plan to spend at least $10,211 to renovate their homes. Of those choosing to renovate, nearly 40% go over budget, with average costs ranging anywhere from $10 to $60 per square foot (i.e. a 1,600 square foot home x $10/square foot = $16,000).

…

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