Selling Your Home at the Right Time: A Guide for Homeowners Featured Image

When it comes to selling your home, timing plays a crucial role in selling quickly and for top dollar. Here, we’ll explore the many factors that influence the timing of a successful home sale and provide valuable insights to help you make the most informed decisions possible.

The Edmonton Housing Market 

The first step in timing the sale of your home is having a basic understanding of the current Edmonton market and the conditions that set the expectations for both Edmonton home buyers and Edmonton home sellers. When the local housing market is strong (a.k.a. a seller’s market with high demand and low inventory), it generally results in favourable conditions for sellers.

In a seller’s market, where housing supply is limited, buyers have fewer options and are more likely to enter a bidding war. This can drive up home prices and increase the potential asking price for your home overall. Additionally, homes in a seller’s market tend to sell more quickly, often resulting in a faster and smoother selling process.

Conversely, when the local housing market is weak (a.k.a. a buyer’s market with low demand and high inventory), it may adversely affect the sale of your home. In this instance, buyers have more options and bargaining power, potentially leading to longer listing times and lower selling prices. For this reason, sellers must price their homes competitively, while making them stand out to attract buyers.

Overall, to maximize the sale of your home, it’s essential to stay informed about the local housing market, keep an eye on comparable sales, and work with a knowledgeable Edmonton REALTOR® who can provide insight and guidance tailored to your specific situation.

Selling Your Home at the Right Time: A Guide for Homeowners Seasonality Image


Seasonal fluctuations can have a significant impact on the Edmonton real estate market. For example:

Spring: Typically considered the busiest season for home sales, spring brings more favourable temperatures after months of winter. Warmer weather invites more buyers to venture out into the market, leading to more competitive bidding and potentially higher sale prices.

Check out: 7 Simple Tips for Selling Your Home This Spring

Summer: With longer days and hotter weather, summer is often the preferred relocation season among families. School breaks allow for convenient moving timelines, and positive summer vibes can contribute to a busy real estate market.

Fall: As the weather cools down and the leaves begin to change, the fall can be favourable for home sales. Buyers often find it an opportune time to purchase before the holidays, creating a sense of urgency. However, the autumn market tends to be more balanced, with less competition than spring.

Winter: Winter home sales can be slower due to colder weather and holiday festivities. However, serious buyers are still active in the market, motivated by various factors such as job transfers or investment strategies. Sellers may find showcasing their homes with cozy aesthetics and effective home staging beneficial.

It’s important to remember that while seasons can influence demand and sale prices, there is no “wrong season” to sell. Your REALTOR® can help you facilitate a successful home sale regardless of the time of year.  

Selling Your Home at the Right Time: A Guide for Homeowners Economic Factors Image

Economic Factors

Economic factors significantly impact the sale of homes as they influence buyer behaviour, affordability, and overall market conditions:

Interest Rates: Interest rates directly affect mortgage affordability. Potential buyers have more purchasing power when interest rates are low as their monthly mortgage payments decrease. This can stimulate demand and lead to increased home sales. Conversely, high-interest rates can reduce affordability, resulting in decreased buyer demand.

Employment and Income Levels: A strong job market and rising incomes can contribute to a healthy real estate market. When employment rates and income levels are up, and people have more disposable income, they are more likely to consider buying a home. On the other hand, a weak job market and stagnant incomes may make it harder for buyers to afford homeownership.

Home Price Trends: In a seller’s market, where home prices are rising, buyers may feel compelled to act quickly to avoid potential increases, leading to increased sales. On the other hand, in a buyer’s market, buyers may hold off on purchasing to find a better deal, resulting in slower sales.

Consumer Confidence and Economic Stability: Consumer confidence also plays a vital role in the real estate market. When people have confidence in the economy, they are more likely to make significant financial decisions, such as buying a home. Simply put, stable economic conditions and positive market indicators create a favourable environment for home sales.

Government Policies: Government policies, such as tax incentives for homeownership or changes in mortgage regulations, can impact buyer behaviour and influence home sales. For example, the government’s decision to offer first-time home buyer programs has encouraged new buyers to enter the market, boosting sales.

Selling Your Home at the Right Time: A Guide for Homeowners Personal Circumstance Image

Personal Circumstances

Consider your personal circumstances and motivation for selling. Whether you’re downsizing, growing your family, etc., your specific needs and timeline may dictate the ideal timing for your home sale:

Urgency: If you have an urgent need to sell, such as a new job or the purchase of another home, you may be more willing to accept a lower offer or negotiate more quickly. On the other hand, if there is no urgency, you can wait for the right buyer and a potentially higher price.

Flexibility: Your ability to be flexible with showings and negotiations will also impact your sale. If you aren’t willing to compromise regarding your schedule or personal commitments, you’ll limit the number of people who can view your property. Being adaptable will increase the pool of interested buyers and improve the chances of a successful sale.

Property Condition: If you have the time and resources to invest in repairs, renovations, or staging, it can increase the desirability and value of your property. Conversely, if you can’t address necessary repairs or maintenance, it may affect your asking price or deter potential buyers (more on that below).

Ultimately, personal circumstances are unique to each seller. Being aware of these factors and working with a knowledgeable real estate expert can help you navigate these challenges and find the best approach to maximize the sale potential of your property.

Selling Your Home at the Right Time: A Guide for Homeowners Home Condition Image

Home Condition and Improvements

First impressions matter, and a home’s condition is the first thing a potential buyer notices upon arrival. A well-kept and updated home creates a positive impact, while a neglected or poorly maintained property may deter visitors.

Home condition refers to the overall state of the property, including its structural integrity, cleanliness, and functionality. Buyers are more likely to be interested in homes that require minimal repairs and maintenance. Issues such as leaky roofs, plumbing problems, or outdated electrical systems may discourage buyers from putting in an offer or lead them to negotiate a lower price.

On the other hand, home renovations can significantly enhance a home’s appeal and value. Improvements that address outdated features or increase the functionality of important areas, such as kitchens and bathrooms, can attract buyers and justify a higher asking price. Common home improvement projects include updating appliances, installing energy-efficient windows, or remodelling areas to create open floor plans.

NOTE: Over-improving a home by exceeding the local market norms (i.e. overdoing it on upgrades) may not necessarily result in a higher sale price. It’s crucial to consider the preferences and expectations of local buyers before investing too much in renovations. Your Edmonton REALTOR® can help you by suggesting simple renovations to make before selling.

See also: The 17 Worst Home Renovations You Can Spend Your Money On

Selling Your Home at the Right Time: A Guide for Homeowners Time on the Market Image

Time on the Market

When a property sits on the market for an extended period, buyers may perceive there is a) something wrong with it or b) it’s overpriced. This perception can lead to reduced interest and offers, decreasing the likelihood of selling the home unless the price is significantly reduced.  

Note that overpricing your property is one of the most common reasons for lack of interest. If the initial listing price is set too high, it may deter potential buyers. In contrast, pricing your home correctly the first time can generate immediate interest and multiple competitive offers.

Here again, condition and appearance can also impact time spent on the market, as homes needing major repairs may take longer to sell than those in good condition. An effective marketing strategy that includes high-quality photographs, listing across multiple platforms, and targeting the right buyer demographics at the right time, can also help shorten days on market.

Overall, pricing your home correctly the first time is essential for minimizing days spent on market and maximizing your home’s potential sale price. If you’re curious about how much your home is worth in current market conditions, an expert Edmonton REALTOR® can provide a Free Market Evaluation with zero commitment.

See also: Costly Mistakes to Avoid When Selling Your Home

Selling Your Home at the Right Time: A Guide for Homeowners Real Estate Agent Image

Working with a Real Estate Agent

Speaking of expert Edmonton REALTOR®, the choice to work with a local real estate agent will have the most significant impact on the sale of your home overall. Here are a few ways working with an Edmonton real estate agent affects the sale of your home:

1. Real estate agents have in-depth knowledge of the local market. They understand recent trends, prices, and buyer preferences, allowing them to accurately determine the right listing price for your home. Remember: Pricing your property right from the start is crucial for attracting potential buyers and generating offers.

2. REALTORS® have a broad network of contacts, allowing them to reach a large pool of potential buyers. This increased exposure boosts the probability of finding the right buyer quickly and shortens your home’s time on the market.

3. An expert Edmonton REALTOR® will also possess strong negotiation skills. They can effectively communicate with potential buyers, handle offers, and negotiate the best possible deal on your behalf. Their experience in negotiations can result in a higher selling price and better terms for the sale of your home.

4. Your real estate agent will also handle any and all administrative tasks involved in your home sale. This includes preparing and organizing the necessary documents, coordinating property showings, and marketing your home through various channels. By managing these tasks efficiently, your REALTOR® will save you time and effort, allowing you to focus on other priorities during the sale process.

So, why choose an Edmonton REALTOR®? Partnering with a real estate agent can significantly benefit the sale of your home. Their expertise, market knowledge, networking capabilities, negotiation skills, and administrative support contribute to a smoother and more successful sale. Working with a REALTOR® ensures you have a trusted professional guiding you through the process, helping you sell your home quickly and for the most money possible.

Timing the sale of your home is critical for a successful outcome. By considering factors such as Edmonton market dynamics, seasonality, economic factors, personal circumstances, and your home’s current condition, you can strategically plan the timing of your sale. Keep in mind, working with a qualified real estate agent and staying flexible throughout the process will also provide you with the best chances of a successful sale.

Are you thinking about selling your Edmonton home or curious at to what your home is worth? Find out today with the help of the Terry Paranych Group FREE Home EvaluationWe also invite you to take advantage of our free seller’s resources, including: 

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